“The waste that is recycled best is the one that we haven’t produced.” This adage, whose perspicacity cannot be questioned nowadays, applies to all areas, particularly the packaging world. As producers of packaging, we are accustomed to explaining to our clients that the packaging that is most easily recycled is the one we haven’t produced and they haven’t brought to the market! One might say we are schizophrenic. Or rather, it is an urgent and absolute necessity to...